Marketing Technology Masterclass

Date: 12th November 09  Time: 13:30 
Venue: Pace PLC Victoria Road, Saltaire, Shipley, BD18 3LF

A practical look at how to sell and promote technology-based products and services.

The use of technology is growing at an incredible rate in almost every area of our society. It impacts on both our business and social lives. But few people really understand it. Some of the real developments of technology seem almost beyond belief. And the use of computer generated imagery in films and computer games often shows all manner of technical innovations that are quite literally incredible. This can sometimes lead to unrealistic expectations from consumers about what technology can do for them, causing problems for marketing professionals. And those sales and marketing professionals charged with promoting new technologies also have a further dilemma. They tend either to be marketing professionals who are skilled at communication and promotional techniques, but who are not technically qualified; or are science and engineering professionals who lack a thorough grounding in marketing.

This masterclass is designed to help businesses that need to address these issues and promote technology-based products and services. It covers areas such as:

* How to promote technology-based products and services to other technology companies

* The differences when marketing to non-technical end users

* Innovation in technology: what it is and when to apply it

* Benefits or features? What to be aware of when marketing technical products

* Gatekeeper or decision maker? How to target your approach at the right people

Presented by The Chartered Institute of Marketing and hosted by Pace, this masterclass is a must for everybody involved in selling and marketing technology-based products and services. The masterclass is led by a range of speakers who are experts in their field, and has a strong focus on practical case studies.

Agenda

13:30 Registration and coffee

14:00 Welcome by Diane Earles, Regional Director for CIM North

14.10 Peter Collins, Marketing Manager for AIDC

14.40 Dave Peters, Head of Business Development for Brother UK

15.10 Richard Biltcliffe, Founder of Webmart

15.40 Panel Q&A

15.50 Closing remarks

16:00 Demonstration by Pace and Networking

17:00 Event close

The masterclass is being held at the Pace plc (LSE:PIC) is a leading technology developer for the global payTV industry, working across satellite, cable, IPTV and terrestrial platforms.

Pace has one of the world's most experienced specialist engineering teams, developing intelligent and innovative products and services for both payTV operators and retail markets across the world.

Following the acquisition of the set-top box and connectivity solutions business of Royal Philips Electronics in April 2008, Pace employs over 900 people in locations around the world, including France, the USA, India and Hong Kong. Pace's international headquarters are in Saltaire, West Yorkshire, UK.

www.cim.co.uk/events/eventdetail.aspx?objectid=29020