Latest Marketing News

 What's in a brand name?

Easy to remember and easy to pronounce, a good brand name is hard to find. For example, which famous search engine was initially called “Back rub”? Be tickled by trivia in TM’s hotspot section.

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Space age marketing - new marketing ideas that will rock the world.

Marketers are taking a giant leap into uncharted territory, experimenting with futuristic techniques for branding, marketing, advertising and promotions. From the unconventional to the truly space age, businesses are seizing the moment to make an impact. From futuristic cars to light-up clothing, companies are trying to find new ways of attracting customers.

With research suggesting that exciting customers with innovation can add a 20% price premium to products, there has never been a better time to try something new. While many companies resorted to price cuts and adopted safe tactics in previous recessions, this economic downturn they are keen to be bold.

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LG Electronics' marketing director talks about why 'life's good'

“Marketing is easy because all the hard work has been done in the product production,” says LG’s marketing director, Andrew Warner. Read how LG is coping with flagging consumer spending.....

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How to... push the brain's buy button

Subliminal marketing messages have long caused unease, but that doesn’t mean that there aren’t other legitimate ways to manipulate customers’ subconscious minds

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