Bradford College - Wow Academy/Wow Bus - Taking inspiration on the road
Profile - The Wow Academy is a discovery centre for ICT, digital and creative media housed in the College’s Innovative Technologies Centre. It is a unique education and training facility that aims to inspire teachers, young people, trainees and employers.
Client Challenge - The College wished to develop a mobile outreach vehicle which could be a self-sustaining business. Input was required at every stage, from initial design to delivery on the road.
C8 Solution - C8 developed and wrote the project plan. A focused marketing solution was formulated to enable the business to position itself in the market with a distinct identity that was in line with its business and social objectives.
Benefits
- Project delivered on time and on budget
- Clear product/service developed
- Successful pilot scheme
- Awareness raised in market place
- Marketing strategy implemented systematically and consistently
- Style and image developed
Client Comment
“We needed a partner who could deliver key projects within a short space of time. C8 surpassed our expectations and have delivered on every occasion.”
Services Used
- Marketing plan and delivery
- Branding – website, logo, leaflets, stationary.
- Project management
- Public relations
- Direct marketing