Elite Shop fitters - Boost pushes business to a higher level
Profile - Based in West Yorkshire, Elite Shop fitters (Leeds) offers an expert shopfitting service, to the highest standards, for catering outlets around the UK. Elite's skilled teams are experienced in all aspects of shop fitting for a wide range of catering outlets, from the smallest take-away to the largest restaurant, and everything in between.
Client Challenge - This established business wished to increase turnover by 50%, from half a million pounds to a million pounds.
C8 Solution - C8 devised and implemented a marketing strategy with the aim of increasing the profile of the company, generating leads and growing the business. This strategy included having a presence at exhibitions around the UK, raising its profile at national level. Its brand was strengthened through the development of its website and new marketing literature, and a programme of direct mail and telemarketing was instituted. Relationships with suppliers were strengthened.
Benefits
- Improved profile and strengthened presence
- Marketing materials with a consistent style and message
- Increase of 200% in the leads generated
- Increase of 50% in turnover
Client Comment
“This business has been running successfully for 20 years without an identity. We needed an organisation that could develop an identity for us and really help us take our business to the next level. C8 helped us achieve that.”
Services Used
- Analysis of existing business
- Development of marketing strategy
- Advertising
- Direct marketing
- Telemarketing
- Branding – flyers, folders, calendars, stationery, website
- Event organisation and management